The Used Cat Guy

Who I am


Hello. I am Rob Joyce, The Used Cat Guy. I love what I do for a living, and I am here to help you.

I grew up in Marion, Indiana, U.S.A., and put myself through college by running a painting and odd jobs business. I attended Purdue University, and graduated from Ball State University with a Bachelors degree in August, 1984.

I got into the heavy construction machinery business in June 1991, as a territory rep for a non-Cat dealership, Carlisle Equipment in Indianapolis, Indiana USA. My first sale, while not too memorable, was in August 1991—a Cat 916 wheel loader, for the sum of $35,000. I have been selling construction machinery ever since.

In July 1999, I went to work in the Used Equipment department of Caterpillar dealer Cleveland Brothers in Harrisburg, Pennsylvania U.S.A. I was the first person hired by them to specifically sell used equipment, consisting of Cat and Non Cat trade ins and their Cat rental fleet, outside of their authorized Caterpillar new machine market area. This position included buying and selling used machinery to contractors, independent dealers and other Caterpillar and Non-Caterpillar new machine dealers around the world. During that time, I learned how to critically inspect any working and non working construction machinery. In April 2005, I chose to leave the comfort of a Caterpillar dealership to open my own business.

I am proud to say that I have many satisfied customers across the USA and around the world. This includes Sweden, Italy, Spain, The Netherlands, Saudi Arabia, United Arab Emirates, Jordan, Mexico, Panama, and Africa.

Other services include equipment financing, freight transport and logistics, and sales training.

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